What is your background and how did you get started at Renault?
I am engineer graduated from Polytechnic University of Bucharest and ECP Paris. I have successfully implemented new processes and improvement projects in the realization of physical prototypes, the industrialization of new vehicles and in the supply chain in the automotive industry for the past 15 years.
With a transversal knowledge of the company’s functions, I am now Digital Asset Management (DAM) Project Manager for Corporate Design Groupe Renault in the IT Division. My main objectives within Design Digital Direction are to offer and deploy collaborative and efficient tools to the multidisciplinary creative teams.
What differentiates Renault from other automotive companies?
Renault was born from a passion and innovative spirit for the automobile in 1898. In keeping with this mindset, the Groupe Renault today is present in more than 130 countries through his five brands. Renault, its historical and major brand embodies the culture of its French roots with the spirit of the "car to live", reflecting a "human" brand that addresses its clients’ aspirations through every stage of their lives. In terms of design, our products are delivering emotions through colors, sensuality, and latin forms. Generally, the brand has long been committed to innovation for as many people as possible, as demonstrated by its pioneering role in the field of electric vehicles, since 2011. This makes our cars unique and clearly sets us apart from other automobile brands.
Tell us about the Design Center of Groupe Renault
The main Design Center of Groupe Renault is based in France, in Guyancourt, near Paris. To support its international presence, Design relies on a network of six other locations around the world—in South Korea (Seoul), India (Mumbai & Chennai), Romania (Bucharest), Brazil (Sao Paulo), and China (Shanghai). This allows the Groupe Renault to design future models as closely as possible to our customers’ expectations.
Renault Design is a multicultural team of 545 people, integrating around 30 different nationalities. Its team combines craftsmanship (physical modeling, saddlery, painting) and technology (digital modeling and visualization, interactive design) driven by an authentic passion for the automobile.